KreditBee Announces ‘Khushiyon Ka Loan’ Campaign to Change the Perception of Loans
Fintech platform KreditBee has announced its latest brand campaign, “Khushiyon Ka Loan”. Through the campaign, the brand aims to change the perception of loans in people’s minds and present it in a more positive light. According to the company, the multimedia marketing campaign includes digital amplification of advertising on social media platforms and targets the Indian middle class in metros and major cities as well as audiences in Tier 2 and 3 cities. .
Personal loans are seen as an option only in emergencies or difficult situations, but with this campaign we hope to encourage people to take out a loan to even celebrate, give gifts and enjoy life the way they like it. in general, Ishan Bose, Chief Marketing Officer (CMO), KreditBee, said. “We also want to make it clear that people shouldn’t compromise on their needs, especially during the holiday season. We are optimistic that this year’s holiday season will see a huge demand for credit which is expected to increase by more than 150% compared to last year,” he added.
The campaign is conceptualized on getting loans easily during the festive season up to three lakh rupees. He points out that the entire loan application to disbursement process is mobile-first and takes 10 minutes to get the amount credited to a consumer’s account. The campaign’s commercial video depicts a person who just received a loan from KreditBee and goes shopping to surprise their family on Diwali.
KreditBee currently claims to offer several types of personal loans, online or offline payment finance, and digital gold. The company further plans to diversify its product offering by venturing into digital secured loans, home loans and lines of credit, he said. This involves expanding its loan portfolio by introducing financial services such as insurance, credit report, and merchant side offerings, among others.
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